Brand Growth Advisor, Former President Coca-Cola USA/Germany/Ecuador
Hendrik has over 20 years of international business experience in strategy, marketing, commercial and general management roles with The Coca-Cola Company and formerly with Kraft Foods in Europe. He was President of US Operations at Coca-Cola North America in Atlanta before retiring in 2017.
Hendrik served as General Manager of Coca-Cola Ecuador, and then Chief Marketing Officer and later Chief Operating Officer of Coca-Cola Brazil, the Company’s third largest market based in Rio de Janeiro. He later became President and General Manager of Coca-Cola North America’s Sparkling Brands business unit before he was President of the Coca-Cola Germany business unit in Berlin. Hendrik had an exceptional time there as a result of his effective partnership with the German Bottler, and driving cultural change under the ‘Change, Grow, Win’ program, leading to the accelerated turnaround of the German business unit.
He then served as President of Cocoa Cola’s Still Beverage Brands North America in Atlanta and from 2016 to 2017 he is President US Operations of Coca-Cola North America.
Hendrik holds a degree in Business Administration and Economics from the University of Saarbruecken, Germany.