FORMER VP OF ALIBABA, LEADING EXPERT ON E-COMMERCE IN CHINA
As the former VP of the Alibaba Group, Porter Erisman had a front-row seat when China’s e-commerce giant grew from humble beginnings and into one of the world’s largest online marketplaces. After overseeing Ogilvy & Mather in Beijing, overseeing an internet marketing group, Erisman was lured in by the excitement of joining an internet startup just as China’s e-commerce revolution was beginning to develop. He worked for Alibaba from 2000-2008 and saw the company grow from Jack Ma’s apartment into China’s first global leader in online and mobile commerce. Erisman is the author of the international best-seller Alibaba’s World: How a Remarkable Chinese Company is Changing the Face of Global Business and director of the award-winning documentary Crocodile in the Yangtze: the Alibaba Story. An expert on e-commerce in emerging markets, Erisman most recently authored Six Billion Shoppers: The Companies Winning the Global E-commerce Boom.